“Underated exists to serve as motivation to the underdogs of society. We have achieved this by bridging the gap between street culture and high fashion, encapsulating the essence of menswear with ideas that transcend the realms of art and fashion. We pride ourselves in manufacturing goods that are classic, premium quality, unique and timeless.”
Who are Underated?
We are a men’s lifestyle brand born in the heart of iconic style capital London and elevated by a silent strength and confidence. Our inspiration is based on offering the underrated a voice, the understated a chance and the underestimated an avenue. We came from nothing to make something and our hopes are that you can too.
You’ll notice that we purposely dropped the additional ‘r’ in Underated, not only to refine the word but for the purpose of relaying our underdog mantra. We’d like to think that we are that little bit different without coming across as contrived.
Underated bridges the gap between London street culture and high fashion, encapsulating the essence of today’s youth; combined with the development of individuality. Our core value is to inspire at all times.