Steven Rodriguez aka A$AP Yams, founder of New York City's A$AP Mob and consistent purveyor of rap tastes, died at the age of 26. Old friends and mentors recall that Rodriguez wanted nothing more than to build a brand; Duke Da God stated that the young charge "always had a plan in his mind," going as far to tattoo "ASAP" on his arm at the age of 17. Boyish in looks but bearing a loose, disheveled silhouette, Yams maintained an integral presence in New York City's budding downtown community, selling mixtapes and managed artists before forming A$AP Mob with A$AP Bari and A$AP Illz in 2007.





