A few weeks time sees the opening of Underated's new London flagship store. The store is located at quirky Boxpark, just a few steps away from Shoreditch High Street Station, and will showcase the full line of 2014/15 AW/15 collection. To celebrate the opening, Underated will hold the official launch of it's very first flagship store on Thursday 4th September. The brand new space will be conceptually based on minimal street aesthetic, all the latest Underated garments, products and collaborations concepts. Join us for an evening of DJ's, live performances, drinks, Cupcake treats by iHeartCupCakes and free give-aways from our new collection.